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Concurrency Authors
Damon Sanchez

Damon Sanchez

I captured a degree in Illustration and Communication Design from the
Milwaukee Institute of Art and Design at a time when the World Wide Web was in its infancy stages. 

With over 18 years of experience as an Interactive and Creative Director working national and international clients like Harley Davidson, John Deere, GE Health Care, Pfizer/Zoetis, BASF and Johnson Controls I have a passion for Conceptual Branding and User Experience.

My daily goals are to provide both highly analytical as well as highly creative ideas to Concurrency’s design and technical engagements by collaborating on UX/UI planning and working with Microsoft solution leads.

Contributions by Damon Sanchez

UX Heuristics, Cognitive Crutches & A Process for Simplifying Application UI

The world around us can be overwhelming most of the time, especially during global pandemics and with social turbulence occurring on a daily basis.

When we think about how our minds comprehend the vast amounts of information around us, one of the cognitive tools our minds use is pattern recognition.  We hear a lot about pattern recognition in Artificial intelligence, this is because programmers are attempting to mimic human mental cognition.

This so-called pattern recognition, from a User Experience and Psychological perspective is called Heuristics.  A Heuristic can be seen at play in almost all walks of human life.

Damon Sanchez by Damon Sanchez

The Psychology of Experiences - An Attempt at Understanding The Lion, The Witch and The Wardrobe

Why do experiences stir a positive or negative emotion? When do many ideas cohesively gel into a larger memory?  How do our feelings mesh together into thoughts about our interactions and as customers or consumers, when do we personify a brand?

In this blog post we are going to explore Branding experiences (BX) and Customer experiences (CX) and how we go about fostering and engaging aspects of the human condition to pave the way towards great User Experiences (UX).

Damon Sanchez by Damon Sanchez

User Experience Process & Strategy | Super Mario Brothers & Chaos Theory

We have experiences woven into technology ranging from 0-Dimensions involving the realm of sound, all the way to 3-Dimensional space in which overlaid objectivity heightens what we perceive.

Understanding these experiences as humans intertwined into the realm of technology, involves a host of various sciences and areas of thought.

This is not to say that other areas of a User Centered Strategy are not important, but the gravity of doing a User Persona and a User Journey can be positively felt through out a project as it impacts who the intended use encapsulates.  Likewise the positive impact of group consensus over UI Layout, and the effectiveness of approved visual language kindles what is typically referred to as fuzzy-design-logic into clarity.

Damon Sanchez by Damon Sanchez

Slow Sites and Subsites A Tale of Better UX and Loading Left Navigation Nuances

In the realm of UX we can use certain studies in Psychology that show us how we react to interfaces that cause an abrupt awareness of time.  The hemispheres of our brain pass off activity to our Reptilian or Instinctive Brain which immediately becomes distracted by other environmental factors and before we know it, we’ve brood a negative experience.

Damon Sanchez by Damon Sanchez

Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity. 

Damon Sanchez by Damon Sanchez

Concurrency Authors