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Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity

Damon Sanchez by Damon Sanchez

SPTechCon Austin 2016

Having just returned from SPTechCon Austin 2016, I wanted to share some of the insights and common topics I noticed during several of the great sessions they had this week, showcasing several new Microsoft solutions like PowerApps, Office Fabric UI and Microsoft Graph.

Steve Borgwardt by Steve Borgwardt