The Impact of Iconography on a User’s Experience - Part 2of2 Creating Custom Icons & Web Fonts

In Part 2 of this blog series we turn the page and get into the nitty-gritty-rolled-up-sleeves details of icon: concepting, creation, construction and implementation.

We can rely on affordances to get us almost to the finish-line but there will always be the visual science of how a symbol transmits information.

by Damon Sanchez Jun 20, 2017

The Impact of Iconography on a User’s Experience - Part 1of2

In Part 1 of this blog post we are going to be discussing how the use of icons can positively affect a user’s experience through the concepts of metaphorical affordance and conditioned response.

by Damon Sanchez Feb 15, 2017

2-4-6-8 Who Do We Appreciate… Toasters & The Psychology of Consumer & User Experience CX/UX

To understand how to utilize a Consumer Centric process and in what order to effectively execute the many puzzle pieces its first required that we know who are users/consumers are…

by Damon Sanchez Oct 13, 2016

Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity. 

by Damon Sanchez May 23, 2016