The Psychology of Experiences - An Attempt at Understanding The Lion, The Witch and The Wardrobe

Why do experiences stir a positive or negative emotion? When do many ideas cohesively gel into a larger memory?  How do our feelings mesh together into thoughts about our interactions and as customers or consumers, when do we personify a brand?

In this blog post we are going to explore Branding experiences (BX) and Customer experiences (CX) and how we go about fostering and engaging aspects of the human condition to pave the way towards great User Experiences (UX).

by Damon Sanchez Aug 29, 2019

Designers as Ambassadors: Knowing Your Client

In my short time at Concurrency, I have been involved in the vital role we serve as the bridge between our clients and our developers. 

by Emma Hurth Aug 10, 2018

Slow Sites and Subsites A Tale of Better UX and Loading Left Navigation Nuances

In the realm of UX we can use certain studies in Psychology that show us how we react to interfaces that cause an abrupt awareness of time.  The hemispheres of our brain pass off activity to our Reptilian or Instinctive Brain which immediately becomes distracted by other environmental factors and before we know it, we’ve brood a negative experience.

by Damon Sanchez Oct 18, 2017

The Impact of Iconography on a User’s Experience - Part 2of2 Creating Custom Icons & Web Fonts

In Part 2 of this blog series we turn the page and get into the nitty-gritty-rolled-up-sleeves details of icon: concepting, creation, construction and implementation.

We can rely on affordances to get us almost to the finish-line but there will always be the visual science of how a symbol transmits information.

by Damon Sanchez Jun 20, 2017

The Impact of Iconography on a User’s Experience - Part 1of2

In Part 1 of this blog post we are going to be discussing how the use of icons can positively affect a user’s experience through the concepts of metaphorical affordance and conditioned response.

by Damon Sanchez Feb 15, 2017

2-4-6-8 Who Do We Appreciate… Toasters & The Psychology of Consumer & User Experience CX/UX

To understand how to utilize a Consumer Centric process and in what order to effectively execute the many puzzle pieces its first required that we know who are users/consumers are…

by Damon Sanchez Oct 13, 2016

Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity. 

by Damon Sanchez May 23, 2016

SharePoint 13/2016 UI & UX, Apps & Web Services - The Continuity of User Experience in Design Language

Notice the Visual Impact of the simple change to a custom App Icon.  Where we would typically experience the UX of SharePoint out-of-the box, there is an occurrence of Micro Brand Establishment and now we have Aesthetic Value.

by Damon Sanchez May 11, 2016

Three Macro User Personas Walk into a Bar & the Art of What Makes Us the Same

There is a reason why a lot of classical jokes start out with 3 individuals walking into a bar. It isn’t because the punchline to these jokes are any better than “Why did the Chicken Cross The Road?” or “Knock-Knock… Who’s There…”

It is because by starting the joke out with 3 variations of people it drastically raises the chances that 1 of the cohorts in the joke resembles or has characteristics of someone in the audience.

by Damon Sanchez Sep 30, 2015

A User Persona on a User Journey & the Art of Baking a Chocolate Cake

There is no better example of trying to understand the power of a User Journey than Baking Directions in that there are certain steps that make logical sense and some steps that are put forth because they help someone feel comfortable in understanding the process.

by Damon Sanchez Aug 17, 2015