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Intro to Card Sorting

Have you ever used a product and the experience was horrible? I have, and it drove me to use a different product altogether. In an app for creating GIFs, the navigation items were placed improperly, and icons represented the wrong action items. The overall experience drove me to use a different product and avoid returning even after the company had fixed the issue. To maintain a strong customer base, it is important to focus on a good navigation system based on customer input.  

Christos Konstantakis by Christos Konstantakis

The Psychology of Experiences - An Attempt at Understanding The Lion, The Witch and The Wardrobe

Why do experiences stir a positive or negative emotion? When do many ideas cohesively gel into a larger memory?  How do our feelings mesh together into thoughts about our interactions and as customers or consumers, when do we personify a brand?

In this blog post we are going to explore Branding experiences (BX) and Customer experiences (CX) and how we go about fostering and engaging aspects of the human condition to pave the way towards great User Experiences (UX).

Damon Sanchez by Damon Sanchez

Concurrency Work Culture

 Concurrency demonstrates the importance of a healthy work environment where people can wake up and enjoy going to work.

Leon Harmon by Leon Harmon