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Things to Consider When Designing a 3D Experience on HoloLens

Many have heard of the incredible, hands free, fully untethered, augmented reality computing device created by Microsoft, known as HoloLens by now as it has been out in the early market for some time.  This device allows people to interact with their environment in ways that has never been seen before, (apart from science fiction).  With these new paradigms comes new challenges when designing a well-polished and compelling user experience on HoloLens.  I have found that nailing down these key areas early in design will help the overall application build go smoothly.

Sam Figie by Sam Figie

Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity

Damon Sanchez by Damon Sanchez

Three Macro User Personas Walk into a Bar & the Art of What Makes Us the Same

There is a reason why a lot of classical jokes start out with 3 individuals walking into a bar. It isn’t because the punchline to these jokes are any better than “Why did the Chicken Cross The Road?” or “Knock-Knock… Who’s There…”

It is because by starting the joke out with 3 variations of people it drastically raises the chances that 1 of the cohorts in the joke resembles or has characteristics of someone in the audience.

Damon Sanchez by Damon Sanchez

A User Persona on a User Journey & the Art of Baking a Chocolate Cake

There is no better example of trying to understand the power of a User Journey than Baking Directions in that there are certain steps that make logical sense and some steps that are put forth because they help someone feel comfortable in understanding the process.

Damon Sanchez by Damon Sanchez