Data has always been the soul of any business. Regardless of what industry you are in, companies for years have collected, combined and used Data to determine the health of the business. In the new digital world, Data has given us the ability to not only report on the business but also tools to predicted the future, recommend purchases and discover new facts. One of the largest changes about the usage of Data in a digital landscape is that we are not just using our own Data. Instead, we are combining the traditional Data we collect, Data customers enter, industry Data, environmental/governmental Data, and sensor Data into complex and rich information sources. These new Data sources are providing new and unique discoveries while driving massive changes for companies. If you are not leveraging Data this year are you still going to be in business next year?
by Bill Topel