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User Experience Process & Strategy | Super Mario Brothers & Chaos Theory

We have experiences woven into technology ranging from 0-Dimensions involving the realm of sound, all the way to 3-Dimensional space in which overlaid objectivity heightens what we perceive.

Understanding these experiences as humans intertwined into the realm of technology, involves a host of various sciences and areas of thought.

This is not to say that other areas of a User Centered Strategy are not important, but the gravity of doing a User Persona and a User Journey can be positively felt through out a project as it impacts who the intended use encapsulates.  Likewise the positive impact of group consensus over UI Layout, and the effectiveness of approved visual language kindles what is typically referred to as fuzzy-design-logic into clarity.

Damon Sanchez by Damon Sanchez

Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity

Damon Sanchez by Damon Sanchez

Three Macro User Personas Walk into a Bar & the Art of What Makes Us the Same

There is a reason why a lot of classical jokes start out with 3 individuals walking into a bar. It isn’t because the punchline to these jokes are any better than “Why did the Chicken Cross The Road?” or “Knock-Knock… Who’s There…”

It is because by starting the joke out with 3 variations of people it drastically raises the chances that 1 of the cohorts in the joke resembles or has characteristics of someone in the audience.

Damon Sanchez by Damon Sanchez

A User Persona on a User Journey & the Art of Baking a Chocolate Cake

There is no better example of trying to understand the power of a User Journey than Baking Directions in that there are certain steps that make logical sense and some steps that are put forth because they help someone feel comfortable in understanding the process.

Damon Sanchez by Damon Sanchez