With 16 distribution centers around the world, IEWC serves a diverse customer base as a premier stocking distributor of industrial wire, cable, and wire management products. Naturally, IEWC’s sales force covers the widespread geography represented by the company’s clients. When IEWC’s Marketing Department launched a new sales initiative, they wanted to foster internal information sharing to enable sales teams to share successes and, therefore, enable other sales teams to emulate those successes and benefit from lessons learned. The solution would be a custom internal blog site where sales representatives could post market and customer information, photos, and other key sales-related information. Other sales and marketing employees could then post comments, ask questions, and offer feedback. Non-sales personnel, as well, would be encouraged to access the site to stay abreast of what’s happening across the client base. The blog site would facilitate internal discussion, reduce inefficient email traffic, save time, support improved customer service, and support revenue growth.
While SharePoint does offer basic blog functionality out of the box, IEWC recognized that for the project goals to be met, the new blog site needed to be as intuitive and easy to use as possible. IEWC contacted Concurrency to design, develop, and to help deploy a custom-branded solution.
"Our sales directors and U.S. president came to me with an idea. I drew up a vision of what the end result would look like and shared that vision with Concurrency. They took it and ran with it. Concurrency understood our vision and created exactly what we wanted.” - James Pellizzi, Marketing Coordinator, IEWC
"The Concurrency consultant was good at managing the relationship with us. We explained our vision to him. It clicked. Everything moved very fast after that." - James Pellizzi, Marketing Coordinator, IEWC