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Things to Consider When Designing a 3D Experience on HoloLens

Many have heard of the incredible, hands free, fully untethered, augmented reality computing device created by Microsoft, known as HoloLens by now as it has been out in the early market for some time.  This device allows people to interact with their environment in ways that has never been seen before, (apart from science fiction).  With these new paradigms comes new challenges when designing a well-polished and compelling user experience on HoloLens.  I have found that nailing down these key areas early in design will help the overall application build go smoothly.

Sam Figie by Sam Figie

Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity

Damon Sanchez by Damon Sanchez