Authors

Damon Sanchez

Damon Sanchez

I captured a degree in Illustration and Communication Design from the
Milwaukee Institute of Art and Design at a time when the World Wide Web was in its infancy stages. 

With over 12 years of experience as an Interactive and Creative Director working national and international clients like Harley Davidson, John Deere, GE Health Care, Pfizer/Zoetis, BASF and Johnson Controls I have a passion for Conceptual Branding and User Experience.

My daily goals are to provide both highly analytical as well as highly creative ideas to Concurrency’s design and technical engagements by collaborating on UX/UI planning and working with Microsoft solution leads.

Contributions by Damon Sanchez

Slow Sites and Subsites A Tale of Better UX and Loading Left Navigation Nuances

In the realm of UX we can use certain studies in Psychology that show us how we react to interfaces that cause an abrupt awareness of time.  The hemispheres of our brain pass off activity to our Reptilian or Instinctive Brain which immediately becomes distracted by other environmental factors and before we know it, we’ve brood a negative experience.

Damon Sanchez by Damon Sanchez

Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity

Damon Sanchez by Damon Sanchez

Three Macro User Personas Walk into a Bar & the Art of What Makes Us the Same

There is a reason why a lot of classical jokes start out with 3 individuals walking into a bar. It isn’t because the punchline to these jokes are any better than “Why did the Chicken Cross The Road?” or “Knock-Knock… Who’s There…”

It is because by starting the joke out with 3 variations of people it drastically raises the chances that 1 of the cohorts in the joke resembles or has characteristics of someone in the audience.

Damon Sanchez by Damon Sanchez